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Kestrel Publishing provides the full range of professional Internet services to your business. We will turn your web presence into a web business. Marketing, order taking, order fulfilment and customer care. Be available to your customers 24 hours a day, 7 days a week. Every business is different and each requires careful analysis to ensure that information flow, staff skill, marketing strategy and integration of the web site is optimised for success. Kestrel Publishing does not simply 'put up a web site' - your business needs will be considered and a long term strategy developed. Select the services listed on the left to see what we can do. |
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See our Portfolio pages for examples of our work and judge for yourself the quality of electronic publishing and software development.
The image created by your web site will influence the confidence your potential customers will have in your business. We will discuss your business needs and create a design approach to match those needs.
All the visual elements of the site design should balance and give the right impression of your business. Creative design enhances the user experience and provides a distinctive house style that people remember and associate with your services or products. |
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There are a large range of options with regard to web space and hosts depending on the nature of your web site. We will find the most cost-effective solution.
We offer our own web hosting which allows us to provide you with the best solution for your web needs. Contact us for more details.
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Interactivity and customisation are becoming expected features of quality business web sites. Our Active Server Pages, PHP and ColdFusion scripted sites illustrate the potential for interaction that provides an attractive environment in which your customers will feel at ease and obtain the information they require quickly.
E-commerce sites using 'shopping baskets' and user accounts require the use of server based programming such as ASP/ASP.net/PHP. |
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To finalise a sale your web site must be capable of taking orders and sending the details for processing while keeping your customer fully informed about the status of the purchase or services requested.
We will ensure that your web site provides a secure, trusted, and efficient environment for ordering and payment. We will also work with you to establish the necessary order processing procedures within the current business structure - or advise on changes to your business to ensure the rapid and reliable response that web customers expect. |
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Animation may be used as an image building 'front-end' to your web site, or as an effective information tools to illustrate your product or service in a way that catches and holds the attention of potential customers.
The attention span of web users is notoriously short, and the use of animation will help to keep your customer viewing your product or service. |
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Differing formats make exchanging information between sections of your business and utilising that information on the web difficult and labour intensive.
We have many years experience in dealing with information from a wide range of electronic formats. We will survey your existing information formats and advise you on the most effective means of managing the information. |
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Using Visual Basic 6 we are able to create effective Windows based applications that give access to and organise your data.
Applications may be distributed on CDROM to your customers for use in searching catalogues and preparing orders.
Regular data updates may be downloaded from your web site and integrated into the application. |
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Your domain name is your 'address' on the web. It is important to get the right name. We will search for a selection of domain names and advise you on the most suitable. We will then register your selected name/s. |
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Having a web site is one thing. Getting people to know about and use it is the aim. Many businesses fail to make use of their web presence due to a lack of good promotion and marketing of their web site and business on the Internet.
Marketing is essential, and takes care, precision and concentrated effort. We will ensure that your web investment is properly utilised by using the latest Search Engine Optimisation technology.
Search engines are one of the most effective means for a business to promote it's products or services online. We are able to use the latest techniques for optimising a web site for specific keywords. And, more importantly, our technology hides the optimisation code from the competition, ensuring that your marketing effort stays effective.
Some of the SEO Techniques that we use: - Analysis & research
- Semantic analysis
- Keyword analysis
- Website analysis
- Competitive analysis
- Creation of robots.txt file
- Sitemap creation & optimization
- Navigation and file structure
- Html validation checking
- Browser compatibility checking
- Page size checking
- Website load time checking
- Extensive log file analysis
- Creation of on site elements
- Duplicate content checking
- Broken link checking
- Spider simulation
- On page optimization
- Content fixing
- SEO copywriting
- Image optimization
- Manual SE submission
- Resubmission of sites
- Link popularity report
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Essential for businesses today wishing to make the best use of the Internet. The integration of databases provides instantly updateable information on your products and services.
Customers may view the information in the way they need it to make the best decision on purchasing or how to use your services.
The business that responds to the customer instantly and gives them all the information they require will have a competitive edge that could make all the difference.
We can develop Windows desktop and web based applications to deliver information effectively to your customers. |
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Your investment in AV presentations, radio & TV adverts, or promotional videos may be realised through the medium of the Internet. See how large media organisations are using the Internet to deliver news and other programmes using streaming technology.
We will produce, convert, and edit material for delivery to your audience using the latest real-time streaming software - now being included as standard in the top browsers.
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As with server programming these technologies provide interactive content to help your customers find the information they require quickly.
We will design forms that check the user input before orders are placed, record user information for statistical analysis, make your pages react to user input, and present information to the customer customised to previous behaviour. |
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High quality, fast and effective photographs of your staff, operations and products. We will show your customers a virtual shop in which to brows, select, and get to know the workings of your business.
Our staff are available any time to cover the activities of your business and show your customers why you are worth dealing with. |
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Services
